Tell Me A Story

Strip a case down to its most basic foundation, rip away the legal jargon and focus on its core. Your case is a story… your client’s story.

Juries and decision makers today are inundated with stories from the news, advertisements, TV shows and movies. They want to be wowed with the facts, not just listen to the boring legalities of a case. Yes, it is important to make your case on legal ground, and yes, juries and decision makers take that into account, but litigators need to make the points salient to them.

When I plan presentations, create settlement documentaries or prepare a case for trial, the first question I ask is, Who is the Audience?. I need to know who I am presenting to so that I can tailor my presentation of the facts to them.

After that is settled, we move on to the story of the case and develop it so that we maximize the effectiveness of the medium used to present the material, the technology involved and make the facts as clear and concise as possible.

With a lot of care and effort, we can create a package of material and technology that accurately and effectively demonstrates the facts in the case. Just remember to tell the story.